Our Founder

Sue Phillips – Founder & President

From an early age Sue Phillips has had a love affair with scents. Today, when she encounters a strange yet familiar fragrance she is immediately transported back to her roots in South Africa and the memories are palpable. It is this experience that Sue wants to share with clients, individuals, and corporations.

Sue is a globally recognized expert in the fragrance, cosmetics and personal care fields; having held executive positions at Tiffany & C (Vice President, Tiffany Fragrance), Lancôme (Marketing Director) and Elizabeth Arden (National Training Director and Marketing positions in Fragrance & Product Development.

Sue has launched and implemented product development, branding and promotional strategies for some of the world’s leading fragrance brands. She created the Tiffany and Tiffany for Men, Society by Burberry and Burberry for Men fragrances, and developed the original three eponymous Trish McEvoy fragrances.

Within the home fragrance arena, Sue collaborated with Diane Von Furstenberg on “Surroundings by DVF” for Avon, and also developed Avon’s “Beauty Begins at Home” Candle Collection, “Air so Clear” Home Freshener line, and Avon’s Health & Wellness Business.

For five years Sue acted as Adjunct Professor, Cosmetic & Fragrance Marketing at Fashion Institute of Technology (F.I.T.), training a new generation of fragrance marketers.

Marketing – Fragrance
Expert Witness

Sue serves as an expert witness on fragrance industry matters and is a contributing editor on fragrance trends for GLOW BEAUTY MAGAZINE, VUVUZELA, the new online South African magazine, and trade magazine HAPPI (Household & Personal Products Industry).  Her Fragrance articles GLOW MAGAZINE are all about Fragrance, Environental Scenting and Perfume Healing e.g.: Morocco and Sensory Delights,  SENSORY HEALING – the Correlation between Smell and Taste,

Sue is a member of ISES (International Special Events Society) and CEW (Cosmetic Executive Women).  She is a frequent guest speaker at industry seminars and has appeared on Fox Business TV, KUSI TV, San Diego Living TV, and was named the “IT” Girl on www.askmattandtamsen.com.  Sue is available for speaking engagements and is a Consultant in the Industry and an Expert Witness on Fragrance in legal disputes

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