The World's Foremost AUTHORITY on Fragrance
Global luxury beauty companies, Elizabeth Arden and Lancȏme hired Sue for her marketing expertise, followed by Tiffany & Co who recruited Sue as VP Marketing Fragrance, where she spearheaded the development, creation and launch of the successful TIFFANY perfume for their 150th Anniversary internationally.
From Tiffany, Sue established her company Scenterprises Inc, and designed and launched fragrances for Society by Burberry, Burberry for Men, Diane von Furstenburg and many other well -known brands. Throughout her career Sue’s passion, ability and ingenuity have resulted in her being at the forefront of innovation and always delivering quality products and experiences to her clients.
“My Mission is to create memorable fragrance “experiences” and products.... drop by drop.”
- Sue Phillips -
Scentrepreneur®
“Serendipity”! That’s how Sue Phillips explains the rationale when asked how and why she launched her renowned fragrance career in NY. With looks that belie her more than 35+ years in the fragrance industry Sue Phillips is an internationally renowned fragrance authority, who never dreamed she would be creating world class perfumes for major iconic brands, Tiffany, Burberry, Avon, as well as A-List celebrities- Jamie Foxx, Katie Holmes, Zendaya, Susan Sarandon, Marcia Gay Harden, Laurence Fishburne, Lisa Vanderpump, and Fortune 500 companies,AOL, BULGARI, GOOLE, MERRIL LYNCH,METLIFE, PINTEREST, WELLS FARGO, ZURICH FINANCIAL for their Corporate events. Originally from South Africa, Sue is based in New York City where her global atelier for Scenterprises, The Scentarium, is located in the heart of Tribeca.
Sue has developed and launched fragrances for a plethora of exclusive brands. She designed the first iconic TIFFANY perfume for their 150th anniversary, Tiffany for Men, Society by Burberry, and Burberry for Men fragrances. Sue also developed the original three eponymous Trish McEvoy fragrances as well as brands for Avon, Lancaster, Diane Von Furstenberg, and Lancôme’s Fragrances and Men’s grooming collection, Programme Homme.
After leaving Tiffany & Co., to have her first child, Sue established her company, Scenterprises Inc in 1990 to share her passion and knowledge of fragrance. She believes everyone’s life can be beautifully enhanced through a personalized scent. Hence, Sue’s Bespoke Fragrance Service - where scent lovers customize a fragrance as unique as themselves.
Sue consults regularly for celebrities, executives and private individuals looking to ensure they create their ideal signature scent. Scenterprises’ Perfume Bar has been featured in the Oscars (2020) and Grammy’s (2019) Gifting Suites. Corporations hire Sue’s expertise for brand development and team building events. Every special occasion imaginable has become an original with Scenterprises; from bridal showers, engagement parties and weddings to bar/bat-mitzvahs, corporate holiday parties and customized celebrations, clientele are always thrilled by how unique their event becomes with Sue Phillips, a self-proclaimed ‘Scentrepreneur’®
Sue was a child actress in South Africa, and came to NY to pursue a career in theatre. At the time, however, she was not a member of the Unions, and because of her ability to speak and perform in front of an audience, Elizabeth Arden management realized what an asset she would be to motivate and inspire department store beauty associates about the magic and mystery of fragrance. Thus began a life-long love affair with Fragrance. In addition she has taught at FIT College, and LIM College as an Adjunct Professor of Fragrance, and is frequently retained as a Legal Expert for trademark, copyright and distribution infringements for Fragrance disputes. Sue is an engaging speaker and the author of her new book, Scentually You!, which will debut in late summer 2020. With Sue’s passion and expertise, you’re guaranteed an innovative, fresh and original experience every time!
In the “new” world we currently find ourselves in, we continue to explore the power of Scent. People need and want to feel uplifted! They need and want to feel special! They need and want to be confident! Consider creating a fragrance for yourself and your loved ones to boost wellbeing! We are offering online “ScentSessionSoirees” a virtual fragrance event where we showcase fabulous ingredients, give you our Perfume Personality Profile quiz and help you discover the Fragrance Family that best suits your individuality. The best part is receiving your lovely custom perfume in the mail a few days later. Thanks to Zoom and Skype we help you realize the importance of our Sense of Smell - for your enjoyment, relaxation, and to feel sexy and sensual! Sue continues to be optimistic that life will get better and very excited that her upcoming book will be published in Summer. Stay tuned for additions to our Timeline. Thankyou for being here and please send your comments. We would love to hear from you.
Sue’s flourishing consulting practice came to a halt after the financial crash of 2008, and in 2009 Sue, ever the Scentrepreneur®, introduced a brand new concept into the USA providing Bespoke or Custom Fragrances. At the time, many people weren’t familiar with the word ‘bespoke’ (a British term usually referring to high quality exorbitant clothing made for an exclusive customer e.g Royalty or the uber-wealthy). Recognizing an emerging trend, Sue launched her Bespoke Perfume initiative where she offers and creates luxury custom perfumes for men and women at upscale yet affordable prices. In addition “experiences” are a big buzz-word and Corporations are seeking multi-sensory, interactive, innovative team-building events. Always interested in education, Sue was Adjunct Professor of LIM College and taught “The Secret World of Scent” to students. In 2014 Sue opened her beautiful perfume atelier The Scentarium in the heart of Tribeca, and is very proud to say that as we celebrate our 11th year offering Custom Fragrances experiences and events, and our 6th year at The Scentarium, we have created perfumes for celebrities, Fortune 500 companies and almost 16,000 individual fragrance lovers!
As her consulting practice grew, so did her clients, and Sue was retained by Trish McEvoy to develop her fragrances which were launched at Saks Fifth avenue and around the country. Sue was also recruited by Avon as project leader on several initiatives: Beauty Begins at Home, Candle Collection, “Air so Clear” Home Freshener collection, Avon Wellness and Diane Von Furstenberg’s Home Fragrance Collection “Surroundings by DVF”. As a consultant and Project Leader, the products and brands she introduced and developed enjoyed incremental increases versus forecasted projections. In addition, Sue was at Lancaster and developed fragrance promotions and marketing initiatives for Chopard’s Casmir and Davidoff’s Zino Davidoff. She was also hired to be Adjunct Professor at FIT College and developed a Fragrance Marketing Course which she taught for aspiring fragrance devotees. Sue’s expertise was noted in Legal Circles and she has been retained on various high profile Legal cases as an Expert Witness in the areas of copyright, trademark, distribution and licensing infringement disputes.
In 1990 Sue established Scenterprises Inc., a global consultancy, and as a new mom found that she was able to incorporate both her passion for work and the care of her new child at home. Soon however, she was named VP General Manager of Royal Brands who had acquired the license for the Burberry’s brand from Arden. . So once again, Sue was involved with the iconic British Brand Burberry, and spearheaded the creation and launch of the new “Society by Burberry’ Women’s Fragrance at Bloomingdale’s, Saks, Neiman Marcus and all specialty stores. Soon followed by Society by Burberry for Men.
In 1987 Sue was recruited to be Vice President Fragrance for Tiffany & Co., and spearheaded the fragrance development, packaging, marketing, distribution and launch for the introduction of TIFFANY the first perfume for their 150th anniversary. Sue collaborated with Jacques Polge, chief perfumer of Chanel, and the success of the fragrance was heralded internationally. It was a beautiful, high quality exquisite floral perfume in an art-deco bottle, designed by Pierre Dinand, reflecting the Tiffany flagship building. Sue gave birth to her other baby in 1989, Romy Alexandra, and initiated steps to start her own company.
After establishing herself as a ‘force’ in the world of fragrance as National Director for Elizabeth Arden, she was promoted to Product Development (Color Cosmetics) and then promoted to Marketing Director for Arden’s fine fragrance division - Chloe, Lagerfeld and Burberry. Sue conducted personal grooming seminars for Burberry fragrance, and was the spokesperson for the Fragrance Division, appearing in stores and on TV presenting personal grooming and fragrance layering. Moving from Arden, she was then recruited to Lancôme as Marketing Director for Fragrance and Men’s Treatment. Sue designed innovative promotions and events for Magie Noire fragrance and developed the product line for Programme Homme, Lancôme’s first Men’s Treatment Collection.
Sue attended the University of Witwatersrand for a Bachelor of Arts in languages, and was featured as a debutante. She felt an aching desire to study acting and enrolled in the University of Cape Town’s Little Theatre and Drama Program, where she finalized her BA degree and Performers Diploma. She appeared in many roles, and was the lead actress in the brilliant play “A Day in the Death of Joe Egg”. Interestingly enough Janet Suzman, also a South African, and distant relative, was in the movie of the same name. Sue continued modelling as well, and appeared in a Cinzano commercial. Sue came to the United States in 1976 for the bi-centennial celebrations and fell in love with the energy and optimism of the USA and immigrated here in 1977, where she landed up working for Elizabeth Arden in 1978. She began her love of theatre and appeared in different improv groups and commercials.
Sue with her mom, artist, Grace Phillips in Johannesburg, South Africa. Sue makes her debut as the child lead in the British comedy, “Roar Like a Dove” in her hometown, Johannesburg. SA.! She appeared in many school plays, but the fact that she had been a ‘professional’ at 10, never faded from her memory. Thus began the acting bug, and modeling career.
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