This is the most popular family amongst women because it conjures up feelings of romance, and flowers often appeal to people who are particularly in touch with their emotions. The Rose is the quintessential symbol of femininity, passion, true Love and desire.

Floral fragrances can also include other families for a lighter or more sensual and smouldering effect, such as fresh floral, light floral, fruity floral,  “floriental” a combination of spicy oritenal notes. There are no rules in fragrance. You can combine any fragrance family for a unique result! Floral scents can be soft and subtle like the scent of a rose garden, or bold and exotic like the smell of lilies. Interestingly European men tend to like Floral fragrances as well.